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Are you a Startup founder, business owner caught up in the bazillion advice out there on how to find your ideal customer? The information and advice offered out there are majorly from companies that have raised millions in Funding rounds or even gone ahead with an IPO. You’ll hear words like psychographics, demography, income level, age, married or single and even…More

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Your website is killing your business! You must be wondering how. Let me start with a short story. Sometime ago, a business owner reached out to me, requesting my help with marketing their product, which they had previously launched and was planning to relaunch. Like everything else, I needed to ask real questions. I asked for information on how the last…More

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Do you desire to turn your LinkedIn connections to customers? Are you getting leads and opportunities but with the wrong people? Do you have connections but don’t know how to turn them to leads and sales opportunities? Are you generating some leads but not enough and not consistently?  If you answered yes to any of the above, you’re in the right…More

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Are you using the power of your LinkedIn profile to accomplish business goals? Do you recognize that your LinkedIn Profile can attract clients and help you close more sales? In the course of my day to day interaction with so many business owners and professionals. I’ve noticed something missing. The challenge isn’t that people don’t have a LinkedIn profile at least…More

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Are you using effective content funnel as a marketing strategy, as a coach, consultant or service based professional? If you’re finding it difficult to acquire customers using your content, you need to pay attention to this post. In it, I share the right content strategy that will help you turn consumers of your content to happy and paying customers. As…More

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What exactly do CEOs ought to know about conversion funnel? Are you a business owner or manager, captivated with the progress the world is making in technology? Yes, you are captivated, yet stuck on how you could use it to your advantage for your business. Before you can say ‘Jack Robinson’ or get used to one social platform, another is out…More

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Do you know the five important pages your website needs? Do you know your homepage isn’t even one of them? Before looking at the five important pages in your site, it is worth mentioning that the traditional website is built as a glorified bill board; but it ought to be more than that. There are five pages currently used by web…More