Three mistakes business owners make with their sales and marketing that hinders success


What are the three mistakes you must avoid at all cost for sales success?

Are you a business owner who wants a consistent way to increase sales?

Is your current marketing and sales process hindering your success?

Are you making mistakes that are costing you sales and customers?

The challenge is, a lot of times, businesses who make these mistakes don’t know they’re actually mistakes they should avoid and doing it is costing them revenue, sales and clients.

So, what are these 3 mistakes you must avoid at all cost?

1. You don’t have a sustainable lead generation process in place.
2. You don’t have a lead nurturing and follow-up sequence to convert leads to customers,
3. Your business and offers are not structured to support your online marketing efforts, which then create hurdles that make it difficult for leads to close.

Let’s dive into these three mistakes in detail.

1. You don’t have a sustainable lead generation process in place.

You’re in some way currently attracting prospects and winning clients. You could be attending a ton of networking events and passing out cards or you’re joining social media groups and posting about your product, or maybe you’re extracting emails of family, friends, business associates and sending out broadcasting email campaigns. Also bombarding WhatsApp groups in the same way.

You can as well add any other old tactics you’re currently implementing.

In all of these though, there is one thing you’re trying to do – you’re trying to prospect for leads.
You see the process of prospecting is similar to lead generation.

It’s all about putting the word out there to build interest in your business, product or services. If you build that interest enough, peradventure it may lead to a sale.

The question is:
Is the way you’re going about it based on sheer luck? Or do you have a proven method to attract leads and convert those leads to customers?

If this is you then you should stop the haphazard process and build a sustainable lead generation process.

A sustainable Lead generation process is the simple way you attract prospects showing them that your idea, product, service or program is useful and valuable at the same time you’re leading them down the path of purchase with useful relevant touch-points.

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If you find yourself doing any of these, they are complete old tactics.
Will these get you some sales? Maybe.

However, are they sustainable?

Hell no.

When you’ve exhausted those annoying techniques, you’ll begin the search for new ones.

It’s time, therefore, to quit and launch a sustainable lead generation process. This kind of lead generation system will definitely get you better sales results.


2. You don’t have a lead nurturing and follow-up sequence to convert leads to customers.

Because you’re winging your sales process, there is a high chance that you’re winging the follow-up process too.

Little wonder why your sales results are below expectation.

You don’t need a sales expert to tell you that getting the leads is only the beginning. You need to craft an effective follow-up sequence that will nurture your leads and lead them up the path of purchase.

Failure to do this will only leave you with tons of names and email address but no extra zeros to your bank account.

Not to belabour the subject in this post because I talked extensively about how to craft an effective follow-up sequence in another post.

So get over there to read that, if you haven’t already, when you’re done with this.


Moving forward.


3. Your business and offers are not structured to support your online marketing efforts, which then create hurdles that make it difficult for leads to close.

Oh my goodness, I can’t overemphasise this.

This is one of the limiting factors for a lot of businesses that are trying to use online marketing to reach new audience and customers but with little to no success.

And the terrible thing is, this mistake is not so obvious.

A lot of business owners don’t know and it may not be your fault because after all, you already have a product, a service of some sort to even be in business in the first place.

However, you have no clue that you need to restructure your business offers to meet the online marketplace.

You must know that the online marketplace is a dynamic market.

It favours businesses who have multiple offers at various price points.

You know why?

Customers sometimes are not ready for your core product.

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That product you’re trying so hard to shove into their hands might not be the first thing they need to buy from you to
1) Trust you and trust your process
2) Give you the benefit of the doubt to move to the core product
3) Start a client- business relationship that grows healthily.

So if your business is a one-product wonder or you even have multiple products but no connecting low-risk and no risk offers attached to each individual product you’re on a long thing according to our own D Banj.

You’re doing your business a whole world of injustice and it would only lead to poor sales and low revenue.

What should you rather do?

I’ve mentioned but just in case you missed it.

You should create connecting no-risk and low-risk offers attached to your single product or multiple products.

This way you gradually build a bridge to onboard customers to your main offer, giving them a peep into your business and process, without expending the price point your main offer demands.

Doing this removes the sales hurdles that make it difficult for leads to close.

For example as a furniture company or interior decorator; stop trying so hard to sell your prospects on the                 N 300,000 dining set or service.

Have an option to let them have N 1,000 – N 5,000 throw pillows etc.

A customer who buys a N 5,000 product will be easy to convince to buy a N 50, 000, N 100, 000 or more based on how you structure your offers.

But the lesson here is to structure your offers for online sales success especially if you’re using the internet to attract customers.

Who isn’t in this day and age.

There you go!

The three mistakes that hinder sales and marketing success which businesses must avoid at all cost for sales success.

Do you find yourself stuck in any of these?

I’d like to know.

Share your thoughts in the comments section below.


Ifeoma Illoh is a data driven digital marketer focused on revenue growth and customer retention. As a senior digital marketing and PR consultant she works with businesses to activate and grow consistent revenue using digital channels and online media platforms so they can attract leads, maximize sales and grow exponentially. This is ultimately so that business owners can make impact, have influence and build the legacy they desire. She's the Founder of WiredInn Digital agency which she built from ground zero . She's actively the Chief Content Officer here at OMI.

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